My kid just started middle school. On their first day, they arrived with a backpack…
For months, my husband’s company planned to bring everyone back to the office this week. They were not alone as many companies felt good about this “conservative” restart. Well, the best-laid plans and all that. The virus does not care.
In fact the Delta variant has some companies contemplating a vaccine mandate. People are really upset about the state of work. Sadly, clear communication on these matters is not happening.
Does this song sound familiar to you?
Then, your company needs a communications plan.
What is a Communications Plan?
A communications plan is messaging about policies that have been decided. The script must be:
- Clear — It must answer the most likely questions or concerns.
- Timely — It should provide “just in time” knowledge for your people about what is happening.
- Directive – It should set expectations. It should also create a mechanism for addressing additional questions or concerns.
Are you ready for a Communications Plan?
In order to communication well, you need to know what you intend. This means the uncomfortable work of actually deciding what you want to do and why this is the best plan. You might begin with a core group of key stakeholders and then involve more people. The better you can document why you have decided a thing and the more transparent it all looks, the likelier it will be accepted. Though, to be clear a communications plan does not mean everyone will be happy.
It means people will know what is happening and why.
Still don’t know what you want to do as an organization or how to say it? Maybe you need a communications facilitator. When matters are as complex as they are right now, a little help can be just the thing. GROW Voice would love to help if you decide you need that type of support. Let’s talk email@example.com
Gina Razón is the Founder and CEO at GROW Voice LLC, a full-service verbal communication studio in Boston’s Back Bay. She has over 18 years of experience as a teacher of voice and speech, is a communication and change facilitator, and a voraciously curious voice user. Gina has worked professionally as a classical singer for over a decade and more recently as a professional public speaker. For more information on the studio or to book Gina visit www.growvoice.com.